My background is rooted in traditional print design, where I honed my skills across various sectors like automotive, computer technology, and action sports. My involvement in concept development for trade show exhibits at major industry events like SEMA, ICAST and Interbike sparked my passion for dimensional design and ultimately led me to in-store display and merchandising design. In 2017, I made the decision to go independent, establishing partnerships with brands and agencies across the U.S., Canada, and Mexico, focused on retail environments, in-store displays, point-of-purchase (POP) design, and shopper marketing.