As a creative designer, my roots are grounded in traditional print, refining my skills across diverse sectors such as automotive, technology, action sports, and entertainment. My involvement, particularly in the conceptual development of tradeshow exhibits for industry events like SEMA (Specialty Equipment Market Association of Automobile Aftermarket) and ICAST (American Sportfishing Association), deepened my appreciation for dimensional design and guided the transition into visual merchandising. In 2017, I left corporate and agency roles to do my own thing, forging partnerships with brands and agencies throughout the United States, Canada, and Mexico.