From initial concept through production, I help bring physical and digital brand experiences together under one creative direction, giving brands a more consistent presence across every customer touchpoint.
I work with brands, agencies, and production partners to shape ideas from strategy and art direction through concept design, 3D renderings, packaging, retail displays, website design, SEO, Google and social media advertising, content, production, and launch.
Learn moreCustom packaging, point-of-purchase merchandisers, counter displays, and endcap programs designed to drive sell-through.
Shop-in-shops, branded spaces, and immersive retail concepts that translate brand into physical experience.
Costco-style pallet programs and large-format retail merchandising designed for scale and assembly.
Photorealistic renders and dimensional concept development from sketch through buildable handoff package.
Concept design and 3D visualization are at the core of what I do, but the work spans the full path from idea to retail floor: packaging, point-of-purchase and retail displays (temporary, semi-permanent, permanent, and interactive), and immersive branded spaces, along with the production-ready graphics and large-format mechanicals that carry a program into manufacturing. Increasingly it extends online too, into web design, SEO, Google and social advertising, and short- and long-form video, so a brand feels consistent everywhere a customer meets it. I love taking ideas from the earliest, roughest stage and shaping them into clear, buildable solutions that hold up across every channel.
Every project is a little different, but the process usually moves from brief and strategy into ideation, 3D concept development, engineering, prototyping, and production. I stay involved throughout the course of the project, working closely with the client and production team to keep the idea strong, practical, and aligned with the original direction.
Yes. Some of the most rewarding projects I've had the chance to work on have been with startups. I really enjoy being part of the early stage of a brand, when ideas are still taking shape and there's real opportunity to define how everything comes together.
My area of expertise is 3D geometry and concept development. For structural engineering, I partner with excellent engineers and can provide working CAD files and 3D assets for mass production.
I typically work on an hourly basis with a set rate, but I'm flexible and always open to discussing scope so it aligns with your budget. For ongoing work, I'm also available on a retainer basis.
Reach out by email at donna@donnakadell.design and tell me a little about your project, or call or text me directly at (949) 870-2494.
